JBU Honors Program T-Shirt Design
I designed two T-shirt designs for a local farmer's market, created for the purpose of screenprinting with no more than three colors.
Organic Social
Media Design
CLIENT: ACE SCHOLARSHIPS
WORK DONE: DIGITAL IMAGE EDITING, GRAPHIC CREATION, & ANIMATION
I collaborated with a social media manager to help produce content for ACE's social media platforms and blog posts. I designed graphics for Facebook, Instagram, LinkedIn, Twitter, and their website, utilizing stock imagery, scholar photos, event photos, and ACE's branding to craft unique and consistent organic content.
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ACE's social media manager planned out content once a month and put in requests for graphics that I would need to create. She wrote captions and blogs as well as scheduled each post. She made suggestions or put in specific requests to see certain demographics or details represented in stock imagery, and I would research, explore options, and typically make the final decision on the imagery used.
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Something we made an effort to do is to mix her original photography with stock imagery as much as possible. Due to privacy policies and travel limitations, we could not always feature ACE scholars or events freely on social media, so we endeavored to accurately represent ACE's work through stock imagery. We aimed for strong minority representation depending on the state or school featured, and we took care to feature schools, neighborhoods, and student ages that best reflected ACE's outreach.
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One of my favorite social media projects utilized my skill in motion graphics. I snapped some pictures of thank-you notes written by ACE scholars for the donors that supported them. I turned these simple pictures into quick, 5- to 30-second animations to feature on social media as a gift to ACE's followers during Thanksgiving and the holiday season. These garnered lots of engagement!
OLD
NEW
Branding Refresh
ACE hired a new communications director who took a special interest in our messaging and imagery on social media, and as such, I helped create a new direction for social media imagery. ACE's comms director set up a new schedule for posting by alternating facts and quotes with scholar, family, and school features. She also aimed to drive brand awareness and pointed to comparable social media accounts that heavily featured brand colors, fonts, and a consistent theme.
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I took the lead on imagery by taking notes on these other accounts, observing their use of text posts and color consistency. Because of the new posting schedule, the number of graphics needed each month increased by about 400%, and as such I needed to delegate graphic creation to the social media manager. I set up a Canva account and created a few simple, colorful templates using gradients and filters that would allow her to plug and play with quotes, facts, simple infographics, and photography, to help ensure consistency for each graphic that she exported. Thanks to this delegation, the branding refresh launched successfully, and I still had time to focus on more demanding tasks.
I also researched and presented options for long-term graphics such as social media headers. These decisions were made more conscientiously due to their prominence on the page and their evergreen nature. We ultimately landed on an engaging photo with ideal minority and age representation, as well as a reference to ACE's ongoing "Saving the American Student" campaign.
